Magento vs. Shopify vs. WooCommerce – Which Is Better For You?

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Magento vs. Shopify vs. WooCommerce – Which Is Better For You?

If you look around, you will find most eCommerce websites are built on Magento, Shopify, and WooCommerce platforms. Hundreds of eCommerce brands and businesses rely on these website builder platforms to shape their online stores and grow sales through digital platforms. 

However, most of us get confused about choosing the right platform to build our website. If you are also one of them, make sure to read this blog from top to bottom and know which one is a better option. 

Here you will get to know about the different features and functionalities of these three eCommerce store builders and get a clear idea of which platform will suit your needs. 

So without further ado, let’s get started.

Magento, Shopify & WooCommerce – Brief Description

Before we jump into differentiating Magento, Shopify & WooCommerce, I want you first to know what these platforms are. Check out the brief description of these platforms and find what these platforms are up to.


Magento is the oldest and first founded eCommerce website builder platform among all others. It has a customer base of more than 500,000 users now, using the platform to run online stores smoothly over the internet.

Magento offers two primary functionalities: Open Source and Magento Commerce

Open Source Magento services are easily available for every user who wants to build their eCommerce website on the internet for free. It is the best option for small businesses or for users who want to get started with an online business who wants to try their hands on the internet without investing much money. 

Whereas Magento Commerce is provides paid plans which include complete hosting services as well as 24*7 supports their users. It is the best option for those businesses and brands who are looking to build a huge eCommerce website. 

Recent data shows that around 250,000 businesses are using Magento to create their own eCommerce websites, including high-ranking one million top eCommerce websites worldwide. 


Shopify was started after Magento; a user of Magento got the idea while using Magento and built another platform similar to Magento in 2009. Now it is one of the best and exponentially growing eCommerce building platforms, helping millions of businesses to get their own online store using Shopify.

Around 820,000 retailers are currently using Shopify and making huge sales over the internet by offering the best and easily accessible features to a robust website.

Shopify has recently gained popularity among merchants, small businesses, or small sole proprietors to build their eCommerce stores and grow their sales and revenue.

Shopify provides easy and simple eCommerce building services, which even non-technical background folk can also access and effortlessly design their own eCommerce website.


WooCommerce is another growing and popular eCommerce website building platform that accounts for up to 3 million active eCommerce stores now.

WordPress introduced the WooCommerce plugin, which website owners can install to manage their eCommerce Store on WordPress smoothly.

Many people have found WooCommerce as economical, easy, and secure to build their own online store into a full-fledged eCommerce platform. Due to this, WooCommerce has significantly gained popularity among brands and businesses to build their own stores.

Moreover, this tool is perfect for converting their eCommerce website into more manageable and accessible for existing WordPress users.

Also, this platform does not require much technical knowledge; however, you must have some basic knowledge of HTML, CSS, or Coding to perfectly manage your online store without any need for a developer to run an eCommerce website on WooCommerce.

Features & Functionality Differentiation of Magento vs. Shopify vs. Magento

SEO Friendliness


Magento offers full-fledged SEO features that include all advanced benefits of SEO along with inbuilt analytics. It easily creates SEO-friendly titles, Meta Descriptions, URLs, Images and adds auto-generated Google maps to your website.


Again Shopify also has SEO features that make your eCommerce website fully optimized for Search Engines. But the only drawback of Shopify is that you are able to make changes in some required fields that are crucial for better SEO. Hence those will be under the control of Shopify, and you will not be able to add those to your website.


You will be happy to know that WooCommerce contains lots of plugins and tools that offer great SEO functionality. You can tweak this platform as per your website needs and make it SEO-friendly.

Customer Support & Service


As Magento is serving millions of customers and all are happy with their services, it is only possible because of exceptional Customer Support and instant services. You will get spontaneous support with Magento website services, and they will guide you through the way to build your website in a go. 


Shopify offers 24*7 support, which means you will get assistance from the Shopify team any time and whenever you want. You can connect with them via Live Chat, phone calls, or even through emails and get instant support. 


As WordPress has a huge community, you will have to get support for WooCommerce plugins and codes at any time, just putting your request or query on these communities. By becoming part of these communities, you can get solutions to every problem and be able to enhance your website functionality by solving your every query.  

Accessibility & Ease


Magento requires advanced technical expertise. This means if you have a stronghold on technical knowledge, you will not be able to create your online store on your own. You will also need help from expert developers and hosting services. One requires good knowledge of HTML, Coding, PHP, cloud hosting, etc., to build a high-end eCommerce website. 


At Shopify, you will not need any help from experts or extra technical knowledge to develop your website. It provides you complete features, software, as well as hosting services so that anyone can build their online store easily. 


With WooCommerce, you can easily run your online store using a free theme. You will get free tools, plugins, and features to effortlessly create your online store without any need for expert need or advanced technical knowledge.

However, if you are looking to perform some advanced customization on your website, WooCommerce requires a good technical grab and requires some trick knowledge to make a full eCommerce website.

Personalization & Customizability


Among others, Magento is the best platform when it comes to complete freedom for customization and personalization functionality. There are no limitations on customization features like themes, layout, website design, SEO, etc. Although you require some technical expertise, you will get complete control over customization.


With Shopify, you will not get the complete customizable feature. You can only get access to some limited customization features like themes and design your online store. If you want to get more access to your online store, you need to pay an extra fee to install more custom features and tools for your website. 


Lastly, WooCommerce gives you the freedom to customize your eCommerce website into the one you want. You can easily change the code or add personalized code into the theme, create your own plugin or extension, and tweak your online store as per your need. You will get complete access to PHP, CSS, and HTML so that you can design code as per your website needs.


That’s it. These are some of the major differences between these giant eCommerce website-building platforms.

Magento, Shopify, and WooCommerce are perfect platforms for brands and businesses depending on their needs.

Magento proves to be the best platform to build a full-fledged and enormous eCommerce website for your large business as far as the best eCommerce website building platform. With the help of some technical experts, you will introduce another large eCommerce platform on the internet and become a strong competitor.

If you require any help building your online store with Magento, don’t forget to reach or call us anytime.

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