Basic things to keep in mind to launch a Shopify Store
Today, more than 2 billion people purchase digital products. That is almost one-third of the world’s population of 7.8 billion people purchasing online! You must sell your goods online if you want to sell them everywhere in the globe, even in your local city.
You may create and host an eCommerce store using Shopify. It’s one of the simplest ways to quickly set up an online store because it has several built-in marketing-friendly features.
It’s not as simple as it would seem to start an online business on Shopify. To run a profitable online business, eCommerce store owners must manage everything from order processing to marketing. Shopify’s user-friendliness may give the impression that starting an online store is simpler, but there are actually many considerations to make in order to build a successful company. It can cost you all of your time, money, and effort to launch if you overlook a small but crucial detail.
This blog post will be very helpful for you if you are a business owner who plans to open a Shopify store. We will provide you a thorough Shopify launch checklist in this blog so you don’t miss any crucial steps during the launch.
Planning is a process of bridging the gap between the idea and Implementation.
Checklist for developing Shopify store
1. Choose any available Sales Channel
Shopify is considered as one of the best eCommerce platform to develop your online store and sell products online through your personal ecommerce store. Based on various studies about purchase behavior and online buyers, we found that 65 percent of consumers are comfortable with purchasing from third-party sellers who are active on popular marketplaces and verified platforms.
Here we are with details that how listing your business on famous online marketplaces and selling sites can help you generate more brand awareness and sell more. When you are familiar with your target audience, you can explore adding sales channels such as Amazon, Flipkart and ebay to your Shopify store because they connect with the core of your Shopify business.
2. Select The Domain name
You need not to spend a lot of time on thinking about business names. Make sure you need to keep it simple and understandable. A short brand name makes it easy for people to remember.
Shopify provides a tool that suggests the name of the domain. Shopify Business Name Generator is a tool that is very helpful in recommending the names. You just need to add one or two keywords, which should be there in the store name. In output, you will see various suggestions, so you can normally scroll through the options and select a unique and appealing name for your Shopify store that stands out.
3. Optimize Checkout Process
According to the statistics, around 70 % of buyers leave the checkout pages due to the difficult checkout process. In order to reduce the risk of cart abandonment, it is crucial to make sure the checkout procedure is smooth and simple to use. Make the checkout procedure as easy and seamless as you can.
To make sure that your consumers have a perfect checkout experience, you can check the following things:
- Shipping costs are made transparent during the checkout process.
- The ability to edit carts and track orders
- Transparent disclosure of shipping guidelines and other agreement
- Selection of alternate languages and currencies
4. Choose Payment Methods
The visitor’s eCommerce buying experience is defined by successful payments, which turn him into a customer. Your Shopify business should offer a wide of payment options to meet the varied payment preferences of your customers.
Before your Shopify site launches, you must include practical payment options to make sure that customers can buy goods and services with ease. Different payment gateways can be added to the store using Shopify by default. Verify that the payment services are correctly integrated and functioning perfectly.
5. Make Standard Web pages
The next task on your checklist for launching Shopify is to create common web pages. It’s the appropriate period to promote your brand and develop its digital presence if you aim to launch your new store. It increases client confidence, establishes brand reliability, and gives them better shop information.
The pages listed below should be included in your Shopify store:
This is one of the most crucial components of any website. Make sure the navigation is simple and straightforward to use. An eye-catching headline, CTAs at the bottom and top of the page, client testimonials, and case studies are the primary components of an effective home page.
One of the Effective sales tools is the About us page of any website if maintained properly. This is a page where you can get to know about the background of the company, the brand, and the people behind the scenes. Providing a vision and mission for the company can attract new clients with similar concerns.
Make sure you have the correct contact information so your customers can contact you through that information instead of leaving your site. You can add phone numbers, email address, and office address. Make sure to add your social media accounts as well. If you have more than one contact number, you should include the most common number which you use for the purpose of interaction.
Store Policy page
People want to be informed properly about your shipping and return policies before shopping at your store. By clearing policies, customers can easily navigate your store and get answers to frequently asked questions without contacting you.
6. Check settings for Email Notification
One of the most popular methods for boosting eCommerce sales is email. Several automated technologies are available nowadays that can be used to streamline your tasks. Easy interaction and communication with your prospective customers are beneficial. Additionally, welcome emails, thank you emails, notification emails, and many other types of emails are sent out. You may draw customers to your shop and instantly grab their attention by using emails.
Pick the templates for your Shopify store based on your specific needs. You can download different apps or templates that are best suited for your business needs, or you can choose from a selection of free email notification templates that are accessible on the store.
7. Keep doing Content Auditing
The secret to producing quality material is consistency. Choose a writing style, then stick with it. If appropriate, be imaginative enough to write in your own words. You might occasionally fail to catch minor errors like typos, grammatical errors, or missing lines. You might find the mistakes you overlooked if you recheck it.
Check to see if it is technically sound as well. You can test your website on several devices while completing the content audit to make sure it functions properly on each one. If there are any problems, you may employ a Shopify developer who will examine your Shopify web store and provide professional advice as needed.
8. Optimize Images on the Website
One of the essential tasks before opening a Shopify online store is image optimization. Images that take a long time to load might negatively affect both user experience and search engine rankings.
You must ensure the following in order to optimize images:
- You give the files descriptive names.
- Introduce the keywords for which you want to rank. Your site’s SEO rankings may improve as a result.
- Improve the alt text for images. It is applied to SEO rankings and web accessibility.
- The file size has been reduced. The longer it takes to load, the higher the file size.
- Choose the most suitable file type. It may be in.jpg or.png format.
- Create optimized thumbnails.
9. Install Analytics Tool
When you are thinking of launching your online store, Analytics tools are mandatory to have its knowledge. It helps to understand the customer behavior through its crawling capacity of search engines and can keep track of record of it. Shopify provides in-built reporting tools to calculate the performance of your eCommerce Store, marketing performance and a lot more in a single dashboard. This analytics tool is a good option to choose for the beginner. Still, if you want some better insights, you can choose to install Google Analytics which offers more detailed information. It is used widely and as it is a most famous tool. It tells you key metrics like web traffic, Conversion rates and total sales etc.
10. Create A pre-launch Marketing Plan
When opening a Shopify online store, you need to let people know about it. It can only be accomplished by having a sound marketing strategy. Apply the appropriate strategy to your pre-launch marketing plan and take the necessary action. Inform a large audience about the opening of your online store and the things you intend to sell. Social media marketing, content marketing, online advertising, etc., are the major components of a pre-launch marketing strategy.
11. Check the settings of Tax and Shipping charges
It is advised to check the tax and shipping charges before launching a Shopify Store. Shipping charges are different from place to place, and we need to add them accordingly. If the tax rates are lower, then you may face an amount of loss. So, if you are unaware of the tax system, you can consult to a professional person in tax who will guide you.
12. Cross-check that Visitors are able to contact you
Setting up a contact page on your website is crucial, as was already said. You need to include information on how customers can get in touch with you from anywhere. Try your best to add the contact information in the footer of every page of your website. As a result, customers may simply contact you when necessary, regardless of where they are on the page.
Your website needs to incorporate a live chatbot in addition to your phone number, business location, and social media accounts. Customers can quickly get in touch with a salesperson if they have any questions or problems. Therefore, they can expect a timely response and even decrease the risk of cart abandonment.
13. Download Essential Apps
There are many Apps available in the Shopify market, but you are required to install them to use. It is highly recommended to install the Apps. Depending on the industry and type of business you are in, you may need certain apps. On the Shopify shop, there are many apps that are offered for free, but some of them require a monthly subscription.
Some apps can make running your business more productive. They include customer reviews, connections to online stores, social media feeds, and more. Make sure you install only the resources the programme needs in order to function and refrain from installing any additional resources. To prepare your site for search engines, you might need to install several Shopify SEO apps and tools.
14. Set Up Billing Information
One of the last things to think about before opening an online store is setting up a payment cycle, billing details, Shopify plan, etc. Choose a plan, and before the 14-day trial period expires, make sure you have billing information. You can have difficulty accepting and processing orders if you don’t have access to the billing information.
15. Launch your Shopify store
The appropriate time to start your online store is after completing all necessary tasks and going through the Shopify launch checklist. The analytics dashboard can be used to make changes and identify potential improvement areas. A decent Shopify checklist will cover everything you need to set up an online Shopify store, including domain selection, marketing, and website launch.