Switch from Universal Google Analytics to Google Analytics 4

All you need to know about the new google analytics updates for your business.

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GA4 is the most recent version of Google’s web analytics tool.

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If your business uses google analytics to track website traffic then from 1st July 2023 it's going to an end.

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Google is Upgrading its Universal Analytics to Google Analytics 4.

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The update provides improved capabilities for managing ads, tracking conversions and incorporating all related services.

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This will happen automatically, but it means you may lose any data currently held in Universal Analytics.

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You can easily upgrade before 1st July to ensure all data is transferred safely.

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GA4 tracks each event performed by the user who landed on the page.

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It fulfills th evolving needs of digital marketers and website owners.

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It helps in improving marketing efforts and takes decisions as per the users behaviour tracked in GA4.

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